Deck Flip

Eco-friendly and beautiful, Deck Flip up-cycles skateboard decks to provide a sustainable product that is also totally cool art. What’s not cool is the fact that skateboards contribute to most of the maple deforestation in North America. Over 100,000 skateboard decks are manufactured per month in the U.S. alone. The high demand in the skateboard industry for maple wood decks is causing natural habitat destruction of trees across Canada and the Great Lakes region. It takes 40 to 60 years to replace a maple tree before it can be cut down again to make more skateboards. The devastation is evident and it’s not ok. 

Skateboarding represents a sense of freedom, creativity and rebellion, unique to the sport. Since the 1950s, when surfers first came off the water to put wheels on small boards to ride on land, the skateboarding culture continues to thrive and rise in popularity. The industry has taken on a specific aesthetic and brand that makes you feel part of a community that is recognizable and unique. Juliane says, “I always wanted to be a part of that community.”  However, in light of how skateboard manufacturers have contributed to maple deforestation, there is no way that the skateboarding community should tolerate mass-manufacturing of skateboard decks which is unsustainable and harmful to the environment.

Deck Flip creator and artist, Juliane Johnson researched and developed Deck Flip to make a product that was both sustainable and beautiful. Her passion for art and skateboarding as a kid came naturally. Born in California, but raised in New York, Juliane spent many vacations in San Diego surfing and skateboarding with her dad. At fourteen years old, she found herself painting custom skateboards and surfboards for family and friends in her downstairs art space. By the time she returned to Los Angeles to attend college at Loyola Marymount University for graphic design and business, Juliane shaped her passion into her own company. Preserving the environment would become a focal point and main mission of Deck Flip. Through research and intention, Juliane decided that her art would be custom painted on upcycled decks. Deck Flip offers unique art pieces using sustainable skateboards and ensures an eco-friendly business model that helps combat maple deforestation. 

The growing company reuses reclaimed wood from damaged skateboard decks produced by big name manufacturers. During skateboard production, manufacturers end up producing thousands of leftover skateboard decks that are damaged or defective. Deck Flip purchases their leftover scraps to transform into beautiful pieces of custom art, reducing the deforestation of maple forests as well as landfill waste. Using business to inspire and design impactful initiatives that tackle environmental crises, that go beyond deforestation, is essential for future generations and the world. 

Juliane carefully began to design a skateboard brand and product through an environmentally focused lens that consumers could feel good about. Over the years, consumerism has actually pushed shoppers away from generic, mass produced products. Consumers want to make conscious choices about the products they are purchasing and understand the where, how, and why. Basically, you can not find Deck Flip boards in a big box store and you never will.

Deck Flip is innovative and incorporates sustainable solutions to prevent environmental damage. Using new design strategies and practices, Deck Flip intends to transform the skateboard industry across the nation. As a special offer, Deck Flip will give a partial credit for anyone who trades in an old skateboard deck towards the purchase of a custom design. Deck Flip is a combination of custom-designed skateboard decks and commissioned art pieces. Juliane loves working with customers who have a distinct vision for their board – either to ride or hang as a piece of art. 

Visit their website: www.deckflip.shop

Insta: @deck_flip

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